About Us
Established in 1995, Sekai Boeki’s long-standing position and impact in the world of jewellery and gemstones is truly unmatched.
From Inspiration
to Mastery
With 30+ years of expertise, a growing assortment of 100+ gemstones sourced from 50+ countries, and delivering the best-in-industry solutions for more than 500 global B2B clients, Sekai Boeki has crafted an international footprint. Each offering has been developed keeping in mind value creation for the customer, at every single step.
Predicting the growing demand for quick accessibility of fine jewellery following rapidly changing trend cycles, Sekai Boeki pioneered jewellery rental services in 2014 with Sparkle Box. This allowed customers to enjoy endless styles with a wide variety of trending designs, without any sizable costs and commitment.
With a focus on customers with discerning tastes who prefer immersive shopping spaces, Sakura Jewellery was conceptualised to elevate physical, in-store experiences. The store offers high-end, exclusive pieces for those who treat shopping for jewellery as a personalised, luxurious experience, aided by Sekai Boeki’s sales assistants, who are highly trained with an eye for detail and a talent for curation.
But, like all great things, Sekai Boeki had started with a simple idea: Delivering value to the customer and building connections through a singular moment spent shopping, which last a lifetime. Here’s how it all began:
HUMBLE BEGINNINGS
A diamond in the rough—the founder’s path
With a treasure trove of knowledge spanning generations in his family, Naveen Sonkiya took on the challenge of carving his path in the jewellery industry. This led to him founding Sekai Boeki in 1995 and taking the first step towards crafting his legacy in Japan.
THE GREAT EXPLORATION
A cut above the rest—uncovering the rarest gems from around the world
Spanning a decade, Sekai Boeki journeyed across countries—Sri Lanka, Burma, Brazil - curating an unparalleled collection of over 100+ gemstone varieties, sourced from over 50 countries. Each gemstone embodies a testament to its rarity - from the ethereal Alexandrite to the captivating Paraiba Tourmaline of Brazil. The ever-expanding assortment also includes Opals from Australia and natural-coloured diamonds, carefully handpicked from around the globe.
PIONEERS OF DISTINCTION
Polished & shaped to perfection—mastering the arts of the industry
Sekai Boeki evolved further into both B2B services and B2C domains within Japan. The company took a deep dive into the e-commerce business with ‘Venezia Jewels’, jewellery rentals with ‘Sparkle Box’, and brick-and-mortar stores with ‘Sakura Jewellery’. With a ‘bettering the best’ approach, Sekai Boeki has held the spot as the market leader in Japan for more than XX years. This unwavering commitment to excellence has made the brand synonymous with the finest gemstones.
A BRILLIANT TRAJECTORY
Shining brighter than ever—like a precious diamond
At present, Sekai Boeki is an acclaimed leader in the jewellery industry. An advanced approach to working in tandem with a dynamic market is the company’s top goal. The brand’s finesse lies in sourcing high-quality precious stones from around the world to specialising in the craftsmanship of exquisite designs. From Japan to Europe, Sekai Boeki is celebrated in the business for its finest gems and unrivalled competence, whether it’s for commercial trading or retail.
THREE DECADES OF TRUST & EXCELLENCE
A promise of legacy—and an asset forever
Sekai Boeki’s pursuit of excellence is anchored through trust and dedication towards its clientele and customers. At the core, we believe in identifying opportunities for long-term value creation at every step and nurturing long-established partnerships.
Director's Philosophy
Naveen Sonkiya
Founder & Director
“At the age of 18, I started my precious journey into Japan's gemstone industry. Coming from India, I navigated through the complexities of a foreign culture, and language barriers in a pre-digital era. But, I have always been one to take on a challenge with a lot of determination, and continued exploring my passion for gemstones and jewellery. During my journey, I observed and learnt a lot about myself and the ‘behind the scenes’ of a successful business. I strongly believe in five values that have built the base for my company, Sekai Boeki. And these five ‘mantras’ or ‘mottos’ are indispensable pillars for me and my team. And in turn, for Sekai Boeki.”
“Business should always be a win-win situation, for both the customer and the organisation”
Every facet of our enterprise revolves around ensuring mutual benefit—where the customer finds unparalleled satisfaction and Sekai Boeki excels in delivering quality and value. It's a harmonious symphony of trust and excellence, crafted exclusively for those who seek an elevated lifestyle.
“The true profit of any transaction amounts to a life-long relationship”
At Sekai Boeki, every business move is an opportunity to create a strong foundation of goodwill and interpersonal relationships. We believe that each individual in our network translates to our true net worth.
From being a new entrant in the Japanese gemstone market to now leading the Japan Jewellery Association as an Executive Director, Naveen Sonkiya attributes Sekai Boeki’s success to his robust and supportive network.
“The biggest hurdle to success is the ‘comfort zone’. If you believe in your idea, and work towards it with conviction, you can do it”
We believe in our capabilities to transform obstacles into triumphs by continually pushing boundaries towards the pathway of success. The aim is always to be one step ahead of the game. True satisfaction doesn’t just come from starting something new - instead, it’s when we reach the pinnacle of victory.
Naveen Sonkiya was elected as the sole foreign member in the 140-year history of the Chamber of Commerce of Kofu. His contribution championed India’s presence in the Japanese jewellery market.
“The most successful pillar and value guardian of any business is its team”
At Sekai Boeki, our team stands as the cornerstone of our success, with a steadfast commitment to uphold our values, and to deliver excellence at every turn. Their dedication ensures that each endeavour resonates with only the best quality and customer-centricity. Our business principles revolve around three core tenets: People, people, and people. This driving thought is exactly what leads to value creation in every single stride.
“Dreams are the one thing that won’t let you sleep - they keep you awake and always motivated”
Aspire relentlessly for greatness. This belief is what fuels our unwavering dedication and motivation. It is what drives us to push ourselves beyond limits, carving a path of distinction and continuous achievement.
Naveen Sonkiya has also been awarded the Certificate of Recognition at Kofu Hojinkai for Sekai Boeki’s success and ever-evolving growth.
Management
Vision & Mission
Historically, the quality of a diamond has been assessed upon four key factors–the colour, clarity, cut, and carat weight.
Drawing inspiration from these ‘4C’s’, Naveen’s management vision is built upon four pillars that stem from his philosophies.
